Pinterest was started as a way to share pictures socially. But over the years, Pinterest has become one of the most innovative ways of marketing on the web. How-to-Pins causing waves in social media marketing has become a subject of research. The promoters have realised the fact that Pinterest is creating more interest than other counterparts like Facebook and Twitter. The main reason is the use of more pictures and fewer words. The recent introduction of rich pins has added to the viability of it being used as a marketing tool online. The rich pins can be used to display pricing and can have a direct link to product pages. So, now you just need to have a store link on the product pictures you pin, and it pops up in searches. This not only improves your social media optimisation but also has been a proven sales increase tool. Small business can enhance their presence using this rich pin feature and make more sales.