Social media is the biggest thing to hit the world in the recent past. With the advent of smartphones and smart digital appliances, social media has managed to grow exponentially throughout the world. The big brands in this realm such as Facebook, Twitter, Google Plus and WhatsApp are being used for virtually everything from business to politics. The developed world seems to have fully embraced social media considering they have developed the right infrastructure but what about social media in the developing world? Surprisingly social media in the developing world has caught on quite fast, and on some online platforms, some developing countries are quite a force to reckon with for example on Twitter, Kenyans on Twitter are very vocal and will always raise issues that touch on their country. Minus just straight out vocalising the social media platform is Making Africa a better place by helping in putting pressure on governments to tow the line, by bringing people together in times of need and even saving lives for example if someone needs a rare blood transfusion and its put up on social media.
Does social media work together with business development? Social media and business development are becoming more and more entwined as businesses develop their online presence in competitive markets. Many companies have become aware of this modern dynamic and have sought to exploit the internet and software technology in an attempt to expand their ability to reach customers. Facebook and Twitter are still the most widely used platforms for businesses as they are able to instantly release news and stay interactive with their customers. Social media and business development is needed for reaching new customers and increasing profits. Many business premises have become more active and eager to share information on the internet with online sales having also increased dramatically over the years. Social media security measures for new businesses are required for protecting the integrity of a company profile. Measures include guiding employees regarding appropriate content and management of the site, keeping web application software up to date and having a reliable, secure registrar. As well as doing regular tests to check for vulnerable spots and areas that could be abused by hackers.